Online and Traditional Media in the Election Campaign
When comparing data from previous presidential elections in 2020 and 2015 with current results, the record number of people reaching for online sources of information clearly shows how the political significance of the internet has grown. Unsurprisingly, there has been a concurrent decline in the importance of the traditional media: television, radio and the press. At the same time, this election campaign has seen more emphasis than previously given to meetings and rallies. The exchange of political information with friends and family has remained relatively stable, as has the acquiring of information from posters, leaflets and billboards.
